LANDU & NOVASTAR: Pioneering the Future of High-Performance Concrete Solutions
Concrete stands as the backbone of modern civilization. From towering skyscrapers to expansive bridges and intricate urban infrastructures, its presence defines our built environment. Yet, concrete's performance, sustainability, and efficiency rely heavily on more than just cement, aggregates, and water. Behind the scenes, additives — particularly superplastifikaatorid — play a pivotal role in elevating concrete to meet the demanding standards of contemporary construction.

At the forefront of this innovation is LANDU, a global leader dedicated to the research, development, and production of advanced concrete admixtures. Through its flagship brand NOVASTAR, LANDU delivers high‑performance superplasticizer solutions designed to optimize workability, maximize strength, and guarantee long‑term durability. From bustling metropolises to remote construction sites, NOVASTAR products empower engineers, architects, and contractors to push boundaries.
The Science of Superplasticizers
What Are Superplasticizers?
Superplastifikaatorid — also known as high‑range water reducers — are specialized chemical admixtures that dramatically improve the fluidity of concrete without increasing its water content. This means concrete achieves higher workability, even with reduced water-to-cement ratios.
By enabling lower water usage, superplasticizers not only produce stronger concrete but also improve long‑term durability. Their impact ranges from simplifying the placement process to reducing energy consumption during mixing.
How Do They Work?
At a technical level, superplasticizers disperse cement particles. In ordinary concrete mixtures, cement grains tend to cluster due to static charges and van der Waals forces, trapping water between them. Superplasticizers coat each particle, neutralizing surface charges and preventing clumping. As a result, trapped water is released, increasing fluidity and workability without additional water.
💪 Stronger Performance
Increased compressive and tensile strength due to reduced water content, delivering superior structural integrity
🛡️ Enhanced Durability
Superior resistance to cracking and improved performance in aggressive environmental conditions
⚡ Easy Application
Greater ease in placing and finishing concrete, even in the most complex architectural formwork
Technological Advancements
Over decades, superplasticizer technology has evolved from early lignosulfonates to modern polycarboxylate-based formulations. Today's advanced materials are tailored to meet diverse construction demands — from rapid-setting requirements to ultra‑high performance concrete for specialized engineering projects.
LANDU, through NOVASTAR, embraces the latest science in polymer chemistry and surface engineering to manufacture admixtures that align with international standards and future‑ready construction trends.
LANDU kohta
Founded with a vision to redefine concrete performance, LANDU has invested heavily in research laboratories, production facilities, and a dynamic team of chemists and engineers. Its mission is simple yet ambitious: to deliver admixtures that empower the construction industry with superior quality, reliability, and sustainability.

🔬 R&D Excellence
A dedicated research center focusing on polymer sciences, dispersion technologies, and comprehensive application testing
Learn More →🏭 Advanced Manufacturing
State-of-the-art facilities equipped with precision dosing systems and automated quality monitoring
View Certifications →🌍 Global Operations
Extensive distribution channels reaching construction markets across Asia, Europe, Africa, and the Americas
♻️ Sustainability Focus
Commitment to using eco-friendly raw materials and optimizing production to minimize environmental impact
Our Sustainability →LANDU's growth mirrors the rising demand for performance-focused construction materials. With every NOVASTAR product, the company reinforces its position as a trusted partner in global infrastructure development.
NOVASTAR – The Flagship Brand
The NOVASTAR brand epitomizes technological sophistication and customer‑driven design. Built on LANDU's expertise, NOVASTAR superplasticizers embody precision engineering and advanced chemical formulation that sets new industry standards.
Brand Philosophy:
NOVASTAR's stellar reputation is supported by repeat collaborations with major contractors, engineers, and governments worldwide — a testament to decades of dependable results and customer satisfaction.
Product Portfolio in Depth
Melamine Superplasticizer (SM)
Tüüp: Melamine-based high-range water reducer | Water Reduction Rate: 15% – 20%
Detailed Benefits:
Proven Reliability: A widely deployed admixture with decades of successful field performance across diverse construction projects and challenging environmental conditions.
Enhanced Fluidity: Facilitates significantly easier concrete placement, especially in complex reinforcement structures where conventional concrete would be difficult to work with effectively.
Consistent Quality: Delivers stable performance across varying cement types and aggregate profiles, ensuring predictable results regardless of local material variations.
Key Applications:
Ideal for precast concrete manufacturing where consistency and complete form filling are critical, projects requiring rapid strength gain for early demolding schedules, and mid- to high-strength structural elements in commercial and residential construction projects.
Polycarboxylate Superplasticizer (PCE)
Tüüp: Advanced polycarboxylate-based reducer | Water Reduction Rate: Up to 25%

Detailed Benefits:
Superior Dispersion: Maximizes cement particle separation for optimal hydration, resulting in exceptional mechanical properties and enhanced overall concrete performance.
Eco‑Friendly Performance: Significantly lower water and cement usage translates to reduced environmental footprint while maintaining or improving concrete quality standards.
High‑Strength Capability: Perfectly suited for ultra-high performance concrete applications and load-bearing structures that demand exceptional strength characteristics.
Key Applications:
Essential for sustainable and green construction projects prioritizing environmental responsibility, high‑strength and high‑durability structures like bridges, towers, and dams, and pumped concrete and self‑compacting concrete requiring exceptional flowability for complex architectural designs.
Naphthalene Superplasticizer (SNF / NSF / PNS)
Tüüp: Naphthalene-based water reducer | Water Reduction Rate: 15% – 25%
Detailed Benefits:
Exceptional Versatility: Highly compatible with other admixtures including retarders, air‑entraining agents, and accelerators, allowing for sophisticated mix design optimization.
Operational Efficiency: Facilitates flexible mix designs perfectly suited for various project scales, from small residential projects to large infrastructure developments.
Cost‑Effectiveness: Economical choice without compromising essential performance characteristics, making it ideal for budget-conscious projects requiring reliable results.
Key Applications:
Perfect for mass concrete works requiring large volume pours, infrastructure projects like roads, tunnels, and residential complexes, and projects requiring compatibility with multiple admixture types for specialized performance requirements.
Comparative Insight
While melamine superplasticizers offer robust reliability for precast and high‑early‑strength needs, PCE formulations represent the pinnacle of modern eco‑efficiency and high-performance potential. Naphthalene-based products provide a balanced mix of performance and economy for a broad spectrum of applications. NOVASTAR ensures that clients can select precisely the right solution for any scenario, backed by comprehensive technical support and proven field performance.
Applications Across Industries
NOVASTAR superplasticizers are integral to projects ranging from local residential developments to world-class infrastructure, demonstrating exceptional versatility and reliability across diverse construction challenges and environmental conditions.
🌉 Infrastructure Projects
Large-scale projects such as highways, bridges, and airports rely on our superplasticizers to create high-strength concrete capable of withstanding extreme loads and harsh environmental stresses
🏢 High-Rise Buildings
In tall structures, pumping concrete to great heights demands exceptional flowability. NOVASTAR formulations ensure concrete maintains optimal performance during vertical transportation and placement
🏭 Precast Manufacturing
Controlled casting environments benefit tremendously from our admixtures that ensure rapid form filling, uniform surface finishes, and consistent curing characteristics
🌱 Sustainable Projects
With growing environmental concerns, NOVASTAR's eco‑friendly PCE significantly reduces water and cement requirements, lowering CO₂ emissions and conserving precious natural resources
Innovation and Sustainability

LANDU's comprehensive innovation strategy centers on carefully balancing performance gains with environmental responsibility, recognizing that the future of construction depends on sustainable practices that don't compromise on quality, durability, or structural integrity.
Sustainability Achievements:
These comprehensive steps align perfectly with global initiatives for sustainable infrastructure development, proving conclusively that high performance and environmental stewardship can coexist harmoniously in modern construction practices.
Global Standards and Quality Control
NOVASTAR products adhere rigorously to international quality standards — ISO, ASTM, EN — ensuring complete compatibility with global construction requirements and providing unwavering confidence to contractors and engineers worldwide.
Comprehensive Testing Protocols:
Customer-Centric Solutions
Beyond manufacturing excellence, LANDU provides comprehensive support services that ensure optimal performance and complete customer satisfaction across all project phases, from initial planning to final completion.
🎯 Customized Formulations
Expert adjustment of chemical balances specifically for local cement types and aggregate sources to optimize performance and ensure compatibility
🛠️ Technical Support
Comprehensive on-site consultations, professional mix design optimization, and expert troubleshooting assistance throughout project lifecycle
📊 Case Studies
Extensive collection of proven success stories from projects worldwide, demonstrating exceptional adaptability, efficiency, and performance results
Market Trends and Future Outlook
The future of construction is deeply intertwined with the continuous evolution of concrete technology, and NOVASTAR is strategically positioned at the forefront of these transformative changes that are reshaping the industry landscape.
Key Trends Influencing Superplasticizer Demand:
NOVASTAR is exceptionally well-positioned to meet these converging trends with readiness and innovations already in the pipeline, ensuring continued leadership in the rapidly evolving construction landscape and maintaining our competitive advantage.
Why Choose NOVASTAR
In summary, NOVASTAR delivers unmatched value through comprehensive solutions, proven reliability, and customer-focused innovation that sets new industry standards.
🎯 Comprehensive Range
Complete solutions for every concrete performance requirement, from standard applications to the most demanding specialized high-performance needs
✅ Trusted Quality
Recognized across global markets with an outstanding proven track record in major construction projects worldwide and consistent customer satisfaction
⚙️ Customization
Expertly tailored products and comprehensive support services for maximum efficiency, optimal performance, and guaranteed project success
Kokkuvõte
Concrete construction is evolving rapidly, and admixtures are at the very heart of this transformation. LANDU and its flagship NOVASTAR brand stand as trusted partners in delivering exceptional performance, environmental sustainability, and unwavering reliability that meet and exceed the challenges of modern construction.
Whether building for today's immediate needs or tomorrow's visionary projects, NOVASTAR is expertly engineered for strength, intelligently designed for tomorrow. The company's unwavering commitment to innovation, uncompromising quality, and environmental sustainability ensures that every project benefits from cutting-edge concrete technology that pushes the boundaries of what's possible in construction and infrastructure development.