{"id":6588,"date":"2025-02-14T08:38:14","date_gmt":"2025-02-14T08:38:14","guid":{"rendered":"https:\/\/ldcellulose.com\/?p=6588"},"modified":"2025-02-17T03:17:30","modified_gmt":"2025-02-17T03:17:30","slug":"hpmc-in-polymer-modified-thinset-mortar-the-ultimate-guide-to-enhanced-tile-adhesion-en-12004-certified","status":"publish","type":"post","link":"https:\/\/ldcellulose.com\/en\/hpmc-in-polymer-modified-thinset-mortar-the-ultimate-guide-to-enhanced-tile-adhesion-en-12004-certified\/","title":{"rendered":"HPMC in Polymer Modified Thinset Mortar: The Ultimate Guide to Enhanced Tile Adhesion (EN 12004 Certified)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6588\" class=\"elementor elementor-6588\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96c7d45 elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"96c7d45\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25cfc78\" data-id=\"25cfc78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1467566 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1467566\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HPMC in Polymer Modified Thinset Mortar: The Ultimate Guide to Enhanced Tile Adhesion (EN 12004 Certified)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8779999 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8779999\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-223f9e6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"223f9e6a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-118638d7\" data-id=\"118638d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf7671b elementor-widget elementor-widget-image\" data-id=\"bf7671b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/ldcellulose.com\/wp-content\/uploads\/2025\/02\/prepare-the-cement-for-construction-using-trowel-to-mix-mortar-unfinished-laying-floor-tiles-1024x682.jpg\" class=\"attachment-large size-large wp-image-6574\" alt=\"Prepare the cement for construction using trowel to mix mortar unfinished laying floor tiles\" srcset=\"https:\/\/ldcellulose.com\/wp-content\/uploads\/2025\/02\/prepare-the-cement-for-construction-using-trowel-to-mix-mortar-unfinished-laying-floor-tiles-1024x682.jpg 1024w, https:\/\/ldcellulose.com\/wp-content\/uploads\/2025\/02\/prepare-the-cement-for-construction-using-trowel-to-mix-mortar-unfinished-laying-floor-tiles-300x200.jpg 300w, https:\/\/ldcellulose.com\/wp-content\/uploads\/2025\/02\/prepare-the-cement-for-construction-using-trowel-to-mix-mortar-unfinished-laying-floor-tiles-768x512.jpg 768w, https:\/\/ldcellulose.com\/wp-content\/uploads\/2025\/02\/prepare-the-cement-for-construction-using-trowel-to-mix-mortar-unfinished-laying-floor-tiles-1536x1024.jpg 1536w, https:\/\/ldcellulose.com\/wp-content\/uploads\/2025\/02\/prepare-the-cement-for-construction-using-trowel-to-mix-mortar-unfinished-laying-floor-tiles-18x12.jpg 18w, https:\/\/ldcellulose.com\/wp-content\/uploads\/2025\/02\/prepare-the-cement-for-construction-using-trowel-to-mix-mortar-unfinished-laying-floor-tiles.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e3256 elementor-widget elementor-widget-heading\" data-id=\"71e3256\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LANDERCOLL Industry Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325c4496 elementor-widget elementor-widget-text-editor\" data-id=\"325c4496\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Polymer-modified thinset mortar has revolutionized tile installation across residential and commercial projects. At the heart of this innovation lies\u00a0<a href=\"https:\/\/landercoll.com\/en\/cellulose-ether\/hydroxypropyl-methyl-cellulose-hpmc\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Hydroxypropyl Methylcellulose (HPMC)<\/strong>\u00a0<\/a>&#8211; the key polymer additive delivering:<br \/>\u2705 30%+ improved adhesion strength<br \/>\u2705 50% longer open time vs conventional mortars<br \/>\u2705 Certified performance in ASTM C627 testing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911a0b3 elementor-widget elementor-widget-heading\" data-id=\"911a0b3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Choose Polymer Modified Thinset Mortar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164f8f3 elementor-widget elementor-widget-text-editor\" data-id=\"164f8f3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Polymer Modified Thinset Mortar is a high-performance <a href=\"https:\/\/landercoll.com\/en\/application\/drymix-mortar\/hpmc-for-tile-adhesive\/\" target=\"_blank\" rel=\"nofollow noopener\">adhesive<\/a> used primarily for installing tiles on various surfaces. It comprises base materials, including Portland Cement and fine aggregates, and polymer additives used to improve mortar&#8217;s properties. Such a premium adhesive is highly recommended for:<\/p><ul><li>Large-format tiles (12&#8243;x24&#8243;+)<\/li><li>Wet areas (showers, pools)<\/li><li>Underfloor heating systems<\/li><li>Exterior installations<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f9690 elementor-widget elementor-widget-heading\" data-id=\"a1f9690\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Science of HPMC in Thinset Mortar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4847e elementor-widget elementor-widget-text-editor\" data-id=\"7f4847e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Material Properties<\/strong>:<\/p><ul><li><strong>CAS No.<\/strong>: 9004-65-3<\/li><li><strong>Solubility<\/strong>: Cold water dispersible<\/li><li><strong>Viscosity<\/strong>: 40,000-200,000 mPa\u00b7<\/li><\/ul><p><strong>4 Key Performance Enhancements:<\/strong><\/p><p><strong>Water Retention<\/strong><\/p><ul><li>HPMC can absorb and retain plenty of water. Enough water results in longer open time instead of premature drying during tile installation. Enough water is also an essential requirement for a complete hydration process to promote bonding strength.<ul><li>Maintains 98% hydration efficiency<\/li><li>90-minute adjustable setting time<\/li><li>Prevents premature drying (EN 1348 compliant)<\/li><\/ul><\/li><\/ul><p><strong>Anti-Slip Bonding<\/strong><\/p><ul><li>HPMC enhances the cohesion and adhesive properties of the thinset mortar. So the tiles, especially large-format ones applied on vertical surfaces, will not slip down due to gravity and displacement.<ul><li>Vertical surface adhesion up to 2.5 N\/mm\u00b2<\/li><\/ul><\/li><\/ul><p><strong>Microstructure Optimization<\/strong><\/p><ul><li>HPMC molecules form a thin film between the mortar and the tile, strengthening the adhesive bond between the two. One key benefit of this is to minimize issues such as hollowing and detachment.<ul><li>Reduces porosity by 60%<\/li><\/ul><\/li><\/ul><p><strong>Thickening Effect<\/strong><\/p><ul><li>HPMC molecules dissolved in water can form polymer chains. These chains establish a three-dimensional network structure, significantly increasing the thin-set mortar&#8217;s viscosity and improving its workability.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c233a elementor-widget elementor-widget-heading\" data-id=\"97c233a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LANDERCOLL\u00ae HPMC: Technical Specifications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0270dd3 elementor-widget elementor-widget-text-editor\" data-id=\"0270dd3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/landercoll.com\/en\/\" target=\"_blank\" rel=\"noopener\">LANDERCOLL<\/a> is an eminent manufacturer of<a href=\"https:\/\/landercoll.com\/en\/cellulose-ether\/\" target=\"_blank\" rel=\"nofollow noopener\"> Cellulose Ether<\/a>, striving for consistent quality over the past decades. We have armed ourselves with advanced facilities such as three major production bases with cyclone mixing equipment and two dedicated laboratories where we perform chemical and physics experiments to test the quality of our products including Hydroxypropyl Methylcellulose. Certified by EU REACH and ISO standards, LANDERCOLL HPMC can upgrade the performance of your thin-set mortar. Don&#8217;t hesitate to check for more information and request a free sample.<\/p><p><strong>Certifications<\/strong>:<\/p><ul><li>ISO 9001:2015 Quality Management<\/li><li>EU REACH Compliance<\/li><li>NSF\/ANSI 372 Lead-Free<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7b59f elementor-widget elementor-widget-html\" data-id=\"5d7b59f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table class=\"grade-comparison\">\r\n                <caption>Product Grade Specifications<\/caption>\r\n                <tr>\r\n                    <th>Parameter<\/th>\r\n                    <th>Standard Grade<\/th>\r\n                    <th>Premium Grade<\/th>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>Purity<\/td>\r\n                    <td>\u226599.5%<\/td>\r\n                    <td>\u226599.9%<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>Mesh Size<\/td>\r\n                    <td>80-120<\/td>\r\n                    <td>100-140<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>Moisture<\/td>\r\n                    <td>\u22645%<\/td>\r\n                    <td>\u22643%<\/td>\r\n                <\/tr>\r\n            <\/table>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36982a1f\" data-id=\"36982a1f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a780227 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a780227\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1b8148b\" data-id=\"1b8148b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7a7ecf elementor-widget elementor-widget-heading\" data-id=\"d7a7ecf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Related article<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970f554 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"970f554\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">List Item #1<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas 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elementor-element-2ad32437 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ad32437\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72edfba\" data-id=\"72edfba\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bcd52c elementor-widget elementor-widget-heading\" data-id=\"6bcd52c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/landercoll.com\/en\/cellulose-ether\/\" target=\"_blank\">Related Products<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a563546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a563546\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f77b007\" data-id=\"f77b007\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec86eb1 elementor-widget elementor-widget-heading\" data-id=\"ec86eb1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/landercoll.com\/en\/cellulose-ether\/hydroxypropyl-methyl-cellulose-hpmc\/\" target=\"_blank\">Hydroxypropyl Methyl Cellulose (HPMC)<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4ead0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4ead0e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6d621ad\" data-id=\"6d621ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcb0c02 elementor-widget elementor-widget-heading\" data-id=\"dcb0c02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/landercoll.com\/en\/cellulose-ether\/hydroxyethyl-methyl-cellulose-hemc-mhec\/\" target=\"_blank\">Hydroxyethyl Methyl Cellulose (HEMC)<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77ace86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77ace86\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7d80252\" data-id=\"7d80252\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bce2e8 elementor-widget elementor-widget-heading\" data-id=\"4bce2e8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/landercoll.com\/en\/cellulose-ether\/hydroxyethyl-cellulose-hec\/\" target=\"_blank\">Hydroxyethyl Cellulose (HEC)<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39a2e14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39a2e14\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9b9b02e\" data-id=\"9b9b02e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-249c610 elementor-widget elementor-widget-heading\" data-id=\"249c610\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/landercoll.com\/en\/cellulose-ether\/sodium-carboxymethyl-cellulose-cmc\/\" target=\"_blank\">Sodium CarboxyMethyl Cellulose(CMC)<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f585f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f585f7\" data-element_type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:48,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d7d8ad8\" data-id=\"d7d8ad8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85eef8f elementor-widget elementor-widget-heading\" data-id=\"85eef8f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Categories<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145a1f0 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"145a1f0\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6588\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"145a1f0\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFull Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Full Name *\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_9cde825 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_9cde825\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone or WhatsApp\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_9cde825]\" id=\"form-field-field_9cde825\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Phone or WhatsApp\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail Address\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Email Address *\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-md\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"6\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-md\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEND MESSAGE<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LANDERCOLL Industry Insight Polymer-modified thinset mortar has revolutionized tile installation across residential and commercial projects. At the heart of this innovation lies\u00a0Hydroxypropyl Methylcellulose (HPMC)\u00a0&#8211; the key polymer additive delivering:\u2705 30%+ improved adhesion strength\u2705 50% longer open time vs conventional mortars\u2705 Certified performance in ASTM C627 testing Why Choose Polymer Modified Thinset Mortar? Polymer Modified Thinset [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,24,19],"tags":[],"class_list":["post-6588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-drymix-mortar","category-hpmc"],"_links":{"self":[{"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/posts\/6588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/comments?post=6588"}],"version-history":[{"count":5,"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/posts\/6588\/revisions"}],"predecessor-version":[{"id":6593,"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/posts\/6588\/revisions\/6593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/media\/6574"}],"wp:attachment":[{"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/media?parent=6588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/categories?post=6588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ldcellulose.com\/en\/wp-json\/wp\/v2\/tags?post=6588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}